Case — 05/08
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Case study
End-to-End Brand Development

Throve

A premium apparel brand built from the ground up — strategy to shelf.

Apparel

Overview

THROVE was a complete brand-building exercise, not a visual identity project: strategy, positioning, identity, packaging, customer experience, launch planning, and marketing foundations — everything a premium market entry demands.

Scope of work

  • Brand positioning, personality & story
  • Logo design, colour system, typography & brand book
  • Premium unboxing, packaging & brand touchpoints
  • Material sourcing, vendor coordination & production assistance
  • Launch strategy & go-to-market plan
  • Social media strategy, content calendar & campaign planning
  • Photoshoot planning, creative direction & website content

What came off the press

  • A brand that competes in a premium market with a distinct personality.
  • A consistent customer experience across every physical and digital touchpoint.
  • A scalable brand system — from logo construction to packaging direction.
ExhibitsProof, straight from the engagement
Throve — Throve — brand identity & deck
00Throve — brand identity & deck
Throve — Logo story & construction
01Logo story & construction
Throve — Hang tags & packaging touchpoints
02Hang tags & packaging touchpoints
Throve — Lifestyle campaign
03Lifestyle campaign
Throve — Type specimens
04Type specimens
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