Case — 06/08
Case study
360° Brand Building · Outsourced CMO

Janvi Chitalia

An outsourced-CMO engagement across every online and offline touchpoint.

Health & Nutrition

Overview

Acted as the brand's outsourced CMO — leading strategy, execution, creative, marketing, customer experience, and growth across all digital touchpoints for a gut-health coach and functional nutritionist.

Scope of work

  • Brand strategy, positioning & marketing strategy
  • Social media strategy, management & content production
  • Creative direction, photoshoots & reel production
  • Performance marketing (Meta ads) & ad creatives
  • Website strategy, content & SEO
  • Recipe book development & digital product creation
  • Voucher & coupon systems, customer journey design
  • PR, podcast outreach & influencer collaboration
  • Email & WhatsApp marketing, sales funnel planning

What came off the press

  • A premium, cohesive brand identity across all customer touchpoints.
  • A complete digital ecosystem — social, website, digital products, customer experience.
  • Increased visibility through strategic content, paid advertising, PR, and podcasts.
  • The founder positioned as an industry expert through authority-building initiatives.
  • End-to-end brand management with consistency across every touchpoint.
ExhibitsProof, straight from the engagement
Janvi Chitalia — Janvi Chitalia — brand cover
00Janvi Chitalia — brand cover
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Pratap Steels