PRESS·EST. 2024
Case — 06/08
360° Brand Building · Outsourced CMO
Janvi Chitalia
An outsourced-CMO engagement across every online and offline touchpoint.
Overview
Acted as the brand's outsourced CMO — leading strategy, execution, creative, marketing, customer experience, and growth across all digital touchpoints for a gut-health coach and functional nutritionist.
Scope of work
- Brand strategy, positioning & marketing strategy
- Social media strategy, management & content production
- Creative direction, photoshoots & reel production
- Performance marketing (Meta ads) & ad creatives
- Website strategy, content & SEO
- Recipe book development & digital product creation
- Voucher & coupon systems, customer journey design
- PR, podcast outreach & influencer collaboration
- Email & WhatsApp marketing, sales funnel planning
What came off the press
- A premium, cohesive brand identity across all customer touchpoints.
- A complete digital ecosystem — social, website, digital products, customer experience.
- Increased visibility through strategic content, paid advertising, PR, and podcasts.
- The founder positioned as an industry expert through authority-building initiatives.
- End-to-end brand management with consistency across every touchpoint.
ExhibitsProof, straight from the engagement





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