Daigo

92.6% of views now come from non-followers — new audiences on tap.

FMCG · Food & Beverage

58,971

views in 90 days

92.6%

of views from non-followers

+33%

reels & post views month-on-month

Overview

Positioned Daigo as the convenient buttermilk for Indians travelling and living abroad — a culturally relevant consumer need — then built the marketing ecosystem around it, across digital and offline touchpoints.

Scope of work

Brand strategy & consultation
Brand positioning
Social media strategy & management
Performance marketing (Meta ads)
Content strategy & planning
Community management
Photoshoot direction & creative assistance
Event marketing & execution
Exhibition & booth planning
Marketing collateral
Campaign ideation
End-to-end brand management

What came off the press

Established Daigo as a convenient buttermilk solution around a culturally relevant need.
Built a cohesive marketing ecosystem across digital and offline touchpoints.
Strengthened brand visibility, customer engagement, and purchase consideration.

ExhibitsProof, straight from the engagement

Daigo — Daigo — product & packaging campaign — 00Daigo — product & packaging campaign

Daigo — Instagram analytics — 90 days — 01Instagram analytics — 90 days

Daigo — Audience shift — before & after — 02Audience shift — before & after

Daigo — Instagram grid — 03Instagram grid

Daigo — Content production, behind the scenes — 04Content production, behind the scenes

Want a run like this for your brand?

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Next case — 04/08

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